Tips for Choosing Your Next SEO Firm

Making the right decision when choosing your next SEO firm has major consequences for your business and your bank account. The boom in organic traffic comes down to choosing between a good and bad SEO, specialist. But with the right SEO partnership, businesses in any sector can increase sales and decrease their advertising budget. Before locking into a contract with a new SEO firm, here are 5 tips every entrepreneur should consider.

Find an SEO firm with metrics that work for you.

Once you’ve outlined your goals and narrowed down your options to a few companies, it’s time to make sure that you and the company that you choose to work with have a clear method of charting your progress once you get started. In other words, what is the end goal of ranking for specifical keywords?

Before you choose your next SEO firm, it’s crucial that you and your consultant are on the same page when it comes to Key Performance Indicators or KPIs. KPIs are metrics that can apply to virtually any aspect of a business and can mean a host of different things within SEO itself. For example, a company with a new product will have different objectives than an older company with an established clientele.

But KPIs go way beyond that. In other words, we have access to so much data that it’s easy to get lost in it or track the wrong KPIs. This also means that you need an SEO firm that understands which metrics are the most important to your business and can condense that information into something that you can digest. Here are a few of the most important KPIs to consider:

Organic sessions:

How many people visit your website through organic search? This is often considered the most basic, and most important, KPI in SEO. Beyond that, you can look at other factors like the average number of page views, duration per visit, number of unique visitors, and bounce rate.

Conversion rate:

What percentage of visitors buy your product, sign up for your newsletter or engage with your content?

Keyword rankings: 

Which keywords do you rank for and, overall, have your keyword rankings increased since you hired your SEO firm?

Google crawling mistakes:

Google crawling is the process by which a Google bot systematically indexes your website’s content. If Google struggles to read your site, it cannot show up in search, which negatively impacts organic traffic.

Page load time:

The time it takes for a page to load directly correlates to how quickly people leave your site. According to Think with Google, the bounce rate, meaning how quickly people exit your website, increases by 90 percent when page loading time increases from one to five seconds.

SEO is not magic so avoid anyone who talks about it

SEO, the process of optimizing your website to drive organic traffic, is difficult, which also means that it’s often misunderstood. People who maintain that they have special insight into Google’s algorithms are, usually, lying. Rather, good SEO requires a deep understanding of how SE’s work and constant modifications since Google’s algorithms change almost weekly.

Additionally, shortcuts like buying links, keyword stuffing, and cloaking can lead search engines to demote your website. These techniques are called Black Hat SEO because they violate search engines’ rules. Once Google’s bots discover that you’re using these tools, they’ll demote your site in their rankings, which will decrease organic traffic. , for which you will ultimately pay a high price.

Be specific about your goals and find a firm that can meet

Whatever you do, do not hire an SEO firm with the vague goal of “increasing organic traffic.’’ For starters, there are many different kinds of organic traffic, meaning that increasing traffic does not translate to increased revenue. Ranking first on Google for Italian men’s shoes does not do your CBD business any good, for instance.

To avoid ambiguity, you and your team should outline exactly what you’re hoping to accomplish with SEO. Are you looking to boost product sales by ranking for certain keywords? Are you struggling to reduce your website’s bounce rate or increase your conversion rate? If you’re looking to increase ad revenue, would you prefer wide audience or a smaller audience that spends time. Are you looking for help building a social media following, creating sponsored content, or other services that go beyond SEO?

No matter which SEO firm you choose, make sure you’re clear on the type of results you’re looking for and what services you’ll require.

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